SERVICES

Product Identity (PI) System Design

Turn brand values into repeatable product design rules for future equipment.

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Turn brand values into repeatable product design rules for future equipment.

01

Overview

PI System Design establishes the identity rules a company’s future products should follow. EQPID translates brand positioning into repeatable form, proportion, components, colors, materials, lighting, graphics and details.

A PI system goes beyond a color guide or a group of matching products. We define fixed and adaptable features, test the rules on representative equipment, and document them in a practical PI Design Manual for internal teams and external suppliers.

02

Is This Service Right for You?

  1. Future products across multiple models or categories need a consistent identity.
  2. The logo is the only feature connecting the current range.
  3. A brand upgrade needs to be expressed through the equipment itself.
  4. Different departments or suppliers need common design criteria.
  5. Continuous product development calls for durable rules instead of isolated design decisions.

03

What We Do

  1. Review the Brand and Product Range

    Study positioning, core capabilities, customers and future plans alongside existing forms, colors, components, graphics and perceived quality.

  2. Define the Identity Direction

    Translate values such as reliability or precision into qualities customers can recognize in the product.

  3. Develop the Product Design Language

    Establish form, proportions, divisions, controls, observation areas, lighting, colors, materials, graphics and key detail principles.

  4. Set Rules for Consistency and Variation

    Define enduring features, permitted adaptations and approaches that would weaken recognition.

  5. Build a Feature and Component Library

    Organize repeatable door, handle, light, window, ventilation, nameplate and control-area features with application guidance.

  6. Validate on Representative Products

    Apply the rules to agreed equipment examples and test their suitability across different sizes, structures and operating conditions.

  7. Compile the PI Design Manual

    Document validated principles, application examples and review criteria so teams and suppliers can use them consistently.

04

What You Receive

  1. Brand and existing product identity analysis.
  2. Identity positioning, design keywords and overall direction.
  3. A mapping of brand values to visible product features.
  4. Rules for form, proportion, divisions, components, lighting, CMF and graphics.
  5. Lists of mandatory features, permitted variations and prohibited approaches.
  6. A typical feature library and common component application guidance.
  7. Representative applications, 3D models or renderings to the agreed quantity and depth.
  8. A PI Design Manual and checklist for future product reviews.

05

Client Value

A PI system gives teams shared criteria for managing product identity. Designers can preserve the right brand features while adapting sensibly to function and structure, reducing repeated debate and inconsistent decisions.

As these features recur across products, they support recognition beyond the logo and turn individual design work into a reusable brand asset.

06

Scope & Boundaries

PI establishes identity rules for future products. It is not logo or corporate visual identity design, and does not automatically include complete exterior designs for all present or future models. Agree representative products, validation depth, 3D work, structural engineering and manufacturing before the project begins.

07

FAQs

Is PI the same as a logo or color guide?

No. PI translates brand values into product form, proportions, components, lighting, CMF, graphics and details, with rules governing their application.

Should we choose Product Family Design or PI?

Choose Product Family Design for complete designs of a defined set of models. Choose PI to establish long-term rules for future products across the company.

Do we receive complete designs for every product?

No. The project includes the representative applications and design depth agreed in the contract. Further model development is scoped separately.

How do teams use the manual?

The manual provides feature rules, permitted variations, examples and a review checklist for internal designers and external suppliers.

Need Help Defining the Right Scope?

Tell us about your equipment, current development stage and what you want to improve.

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